Digital Growth Marketing Manager - OTT / Entertainment / Regional

  • Location

    Hong Kong

  • Sector:

    PR / Marketing

  • Salary:

    45000-55000

  • Contact:

    Tim Cho

  • Contact email:

    tim@becomerecruitment.hk

  • Published:

    2 months ago

  • Expiry date:

    2019-12-02

  • Consultant:

    #

Asian OTT Entertainment Service Giant!

Glocal setup (local HQ facing global market)!

Startup vibe but corporate support!

 

A local media & telcom giant is looking for a Digital Growth Marketing Manager to bring their in-house OTT Entertainment product to the next level and keep growing in the ever-changing digital world by applying different digital analytic tools and digest user data into actionable plans. You will be exposing to 15+ Asian market and being one of the core members of the next “Netflix” in Asia.

 

What you need:

-       Drive digital growth by building and optimizing digital marketing campaigns

-       Turn data into stories to grow the OTT product in the region

-       Analyze digital traffic, data analytics, revenue metrics and campaign performance across digital channels to plan and execute effective digital acquisition to achieve the team KPI

-       Design and apply experiments and segmentation modelling and leverage attribution tools, automation tools and data management platforms to optimize business performance

-       Proactively engage with digital innovation and the latest technology facilitate the digital marketing strategy for the product and maintain the competitiveness in the market

 

Key Requirements:

-       A minimum of 5 years in digital project management experience

-       Degree holder in Marketing / Business / Communication / Statistics / Information System or related disciplines

-       Hands on experience in Google Marketing Platforms, Social Media Ads Manager, Google Analytics, BI tools and marketing & automation tools  

-       Understanding with APAC marketing landscape will be a plus

-       High standard of bi-lingual (English and Chinese) communication skills (both oral and written)

 

Don’t hesitate to contact us if you’re interested!